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Brian Dean – Get Press Every Month

Brian Dean – Get Press Every Month
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Hi, I’m Brian Dean, founder and CEO of Backlinko.
Today, I get covered in the national media all the time, including Inc, Fast Company, Entrepreneur, U.S. News & World Report, Success Magazine, Vox, Forbes, The Next Web, HuffPost, TechCrunch, and dozens more.

Plus, industry-leading blogs, like Intercom, Salesforce and HubSpot.

This press coverage generates targeted traffic, authority backlinks, high-converting leads, and paying customers. Every single month like clockwork.
Which drives the growth of my growing, multi-million dollar business.

But if you rewind to just a few years ago, I didn’t have any of that.
Back then, public relations was a huge struggle for me. I didn’t have an audience. I didn’t have relationships with influential journalists. And I definitely didn’t have a system for getting news sites to cover my business month after month.
In fact…
My First Attempt at PR Was a Complete Disaster
A few years ago, I realized that PR could help take my business to the next level.
At that point, most of my links and mentions came from small to medium sized SEO blogs.
These links and mentions were OK. In fact, they helped Backlinko get some early traction.
The thing was, I was a brand new player in the insanely competitive digital marketing space. And I knew that I needed to step my game up if I was going to have a chance in this cutthroat industry.
Otherwise, my traffic (and business as a whole) was going to hit a growth ceiling.
In fact, I could already see my growth start to stall a little bit.
When I first started Backlinko, my traffic doubled every other month. But once I started to rub up against competing sites with hundreds (or even thousands) of employees, my traffic growth suddenly stopped.
Like many people, I knew that getting press coverage could help me break through this invisible barrier. Give me an edge over my entrenched competitors. And bring in targeted traffic, leads and customers.
(Plus, I could finally put those cool “Featured On” logos on my homepage 🙂 )
In short: I needed to get press. And lots of it.
Unfortunately, everything I tried DIDN’T WORK.
Why Most “PR Best Practices” Fail
Once I realized that PR could accelerate the growth of my business, I got to work.
Specifically, I tried a handful of “public relations best practices”.
And literally none of them worked.
I’m sure you’ve tried some of these “best practices” yourself:
“You need to have relationships with journalists”
You don’t. Seriously… you don’t. Back in the day when I saw someone get press coverage I’d think: “they probably had an existing relationship with that journalist”.
Well, as it turns out, I was wrong.
Sure, relationships can definitely help. But they’re 100% not required to succeed with PR.
Which makes sense if you think about it: reporters have a job to do. They need to write interesting stories that bring in clicks. Otherwise, they’re out of the job. So a reporter’s goal isn’t to write about their buddies. It’s to publish content that gets clicked on.
In fact, of the thousands of press mentions that I’ve received, I’d say that maybe 10 were due to a relationship I had with the person that wrote the story. The other 99.9% were directly thanks to the proven PR system that I use today.
“You need to grind it out on Help a Reporter Out (HARO)”
HARO might have worked back in the day. But in 2021 it’s insanely hit or miss.
In fact, I signed for HARO when it first came out. Back then, it actually worked pretty well. But since then, the journalist/marketer ratio on HARO has completely flipped. The typical reporter gets HUNDREDS of pitches per source request.
So even if you send the PERFECT reply, you’ve literally got a <1% chance of getting coverage.
I don’t know about you, but I don’t want to play the press coverage lottery. I prefer to use proven strategies that work consistently. And HARO is FAR from consistent. In fact, it’s a huge time suck that usually provides little (if any) return. Especially when you compare HARO to more advanced PR strategies that I’m going to cover in a minute.
“You should try a crazy publicity stunt!”
This is yet another piece of horrible PR advice that I see all the time on marketing blogs. And if you look at the author, it’s usually a random freelance writer that’s never actually done PR themselves. They also tend to cherry pick the 1 out of 10,000 stunts that actually got coverage. And ignore the vast majority that fell completely flat.
Sure, a publicity stunt like “we made the world’s biggest ham sandwich!” can work. Sometimes. But it’s extremely unlikely. And if getting press is important for your business (which it should be), then you want to focus your time and effort on strategies that are PROVEN to work. Not random publicity stunts that usually fail.
“Hiring a PR firm can really help”
Most PR firms promise the moon. But deliver next to nothing.
Unfortunately, this is another lesson I had to learn the hard way. Like I mentioned earlier, my first go at PR was a complete disaster. That was frustrating enough. But to make matters worse, I didn’t know WHY my PR efforts weren’t working. And one day I thought to myself: “I’ll hire an agency. They’ll know what to do!”.
I quickly found a PR firm that promised me “news coverage and features” thanks to their “Rolodex of top-tier journalists”. They even said they could get me interviewed on TV. TV! I was so excited that I sent them their first monthly retainer payment that day.
And we immediately got to work on all of the PR stuff you’re “supposed” to do: press kits, “communications plans” and other outdated approaches.
How many press mentions did that firm get me? Zero. Literally nothing. It was a complete waste of time.
And after following all of this terrible advice for about a year, and getting nowhere, I realized something:
Most of the advice that you read out there on PR is well-meaning… but severely outdated.
That’s because most PR “experts” got started over 10 years ago. Back then, press kits, corporate communications plans and other old school PR tactics used to work. But the PR world has completely changed since then. In a VERY big way.
And to get press coverage for your business today, you need to tap into a completely different approach. Speaking of…
That’s When I Decided to Try a Completely NEW Approach
After about a year of banging my head against a wall, I decided to switch things up.
Instead of blindly following outdated PR “best practices”, I would take matters into my own hands.
Specifically, I reversed engineered how other businesses in my space were getting press. As it turned out, their press mentions were NOT due to a fancy press kit. Or existing relationships with reporters.
In fact, almost all of their coverage was thanks to one thing: data.
Companies that published data got press on a regular basis. Including features (not just mentions) on major media outlets and industry-leading blogs.
I wanted to see if this approach would work also for me: someone that struggled with PR. Was in a boring niche. And had zero relationships with journalists.
So instead of publishing a list post or guide like I usually did, I published a post that contained data. The exact type of data that journalists that cover the digital marketing space were interested in.
And it worked!
For the first time ever, I got featured on major news sites, like Techcrunch, Entrepreneur, and The Next Web.

All of which brought in a massive spike in traffic.

In fact, my traffic increased by 32.38% compared to the month before. That’s the power of PR done right.
Here’s the best part:
That traffic spike didn’t ever really die down.
Obviously, my site’s overall traffic dipped a little bit once the buzz started to fade.
But, as you can see, this single PR campaign set a new baseline for my traffic moving forward.

Before my little DIY PR campaign, I was getting 163,697 visitors per month. After it? My site was bringing in an average of 238,301 monthly visitors.

(Today, my site brings in 477,248 visitors every month. More on that later)
How is this possible?
As I learned from this experience, coverage on a popular news site can lead to lots of features and mentions on OTHER websites.

(I call this “The PR Chain Reaction”)
For example, one of my first PR successful campaigns got me a nice feature on Entrepreneur.

Which directly led to coverage on a bunch of other authoritative blogs and news sites.

I quickly realized that PR can directly lead to increased brand awareness, authority backlinks, and hundreds of social shares for my business. Which ended up driving a consistent stream of targeted visitors to my site from social media, SEO and blogs. Month after month.
Here’s What Happened Next…
Needless to say, I was PUMPED that I finally found something that actually worked.
But I had this nagging thought in the back of my mind: “Was this the type of approach that could work consistently? Or was it just a fluke?”.
As they say, “Once you’re lucky. Twice you’re good”.
And I needed to find out if this strategy was something that I could scale. Or just a lucky break.
So over the next 18 months, I tried out this same strategy several more times.
And just like the first time, I found myself getting more press coverage than I ever thought was possible.
Which helped increase my site’s traffic by 64.72% over that timespan.

It felt like I discovered some sort of PR cheat code.
Before, I struggled to get journalists to even reply to my emails. And out of nowhere my business was getting press every single month. Practically on autopilot.
To be clear: Not every campaign is a blockbuster hit. Some do better than others. But even our worst-performing campaigns bring in significant amounts of traffic and press coverage. And most important of all, a GREAT ROI.
All in all, PR has been one of the key drivers of my online business. In fact, PR has directly helped Backlinko grow from a complete unknown into one of the most popular marketing blogs on the planet.
That said, PR isn’t just for getting more traffic (although it’s great for that too). In fact, this experience made me realize that PR has a bunch of little-known benefits that I didn’t expect.
How a successful PR campaign helps your online business grow
Needless to say, growing an online business to 7-figures (and beyond) takes work.
But when you get press on a regular basis, the entire process is MUCH easier.

PR sends targeted traffic to your site. For example, Backlinko was featured on a leading industry blog a few years ago. And that feature brought in over 1,000 laser targeted visits.

Once you get a little bit of press, coverage opportunities start to come to you. Like here when an editor at a major news site reached out to me for a quote.

Those “featured on” logos add instant credibility to you, your website and your business.

PR is one of the best ways to increase brand awareness. In fact, more than 37,000 thousand people search for “Backlinko” every quarter. Largely thanks to my successful PR efforts.

When it comes to link building, PR gives you the best of both worlds: quality AND quantity. You get high-quality, authoritative links from major news sites. Plus, hundreds of links from industry blogs.
It Wasn’t Easy (And It Took Over 5 Years), But I’ve Developed a PR System That Gets Results

I’m Brian Dean, the founder of Backlinko.
As you’re about to see, I developed a step-by-step process for getting press in ANY industry.
Like I mentioned earlier, I used this system to get mentions and features on major media outlets, like Fast Company, Inc, U.S. News & World Report, TechCrunch, The Today Show, and lots more.

This same process helped grow Backlinko’s traffic to 477,284 visitors per month.

In short, PR fuels my online business (and helps my business grow by leaps and bounds year after year).

The question is: how did I do it? And how can you do the same thing?
Once I started to get regularly mentioned in major publications, people would ask me: “Brian, I just saw your feature on TechCrunch? How did you do it?”
I had to laugh. Like I showed you before, my first few attempts at PR were complete disasters. I really only finally started to figure things out relatively recently.
Then, out of nowhere, people saw me getting featured on major media outlets, influencers sharing my site on social media, and Forbes using my business as an example of a “one-person seven-figure business” unicorn.
But they didn’t see the proven approach that I used behind the scenes to pull it off.
I’m not sharing this with you to brag…
In fact, it’s the complete opposite. Like I mentioned to you before, I really struggled with PR at first. So I’m definitely not “a natural” at public relations. Far from it.
Instead, I’m someone that’s spent much of the last 5 years testing out different PR strategies, approaches and tactics.
Over that time I’ve learned what works. What doesn’t. And exactly what levers to pull to get journalists to cover your business.
And I can teach you how to do it too. Because once you have the right system in place, ANYONE can get consistent press coverage for their business. Even if you have zero experience with PR.
And now it’s time for me to cover the 3 key secrets that I learned about getting press every month. These lessons are the foundation of the advanced PR machine that I use today.
Secret #1: Use Proven “Source Magnets” to Flood Your Business With Press Coverage
One of the biggest myths in PR is that your business needs to be super interesting to get press coverage.
In other words:
People think that their business needs to send rockets into space. Or invent the next great social network. Otherwise, the press won’t be interested in covering them.
Fortunately, this isn’t remotely true.
Take it from me: I run a digital marketing education company. Needless to say, Backlinko isn’t the type of company that journalists are tripping over themselves to cover.
Not even close.
Despite being in a “boring” niche, my business still gets dozens of premiere press mentions every month like clockwork.
The question is: HOW?
Well I don’t follow the advice that many so-called “experts” recommend: doing a silly publicity stunt.
(Like building a skyscraper out of Cheetos)
Sure, publicity stunts can sometimes work… literally 1 out of 10,000 times. And even then, do you think that press coverage is going to bring in targeted (buyer) traffic? Probably not.
Instead of lame publicity stunts, the secret to getting consistent press in 2021 is something that I call a “Source Magnet”.
A Source Magnet is a specific content archetype specifically engineered for getting journalists and industry bloggers to write about your business.
On the surface, a Source Magnet looks like an industry study.
But if you look under the hood, there’s MUCH more going on. Specifically, the entire campaign is designed from start to finish to maximize press coverage.
In fact, Source Magnets are the foundation of my advanced PR system. Unlike crazy publicity stunts. Or hit-or-miss approaches like HARO. The Source Magnet reliability gets me press coverage and mentions like clockwork.
In fact, when it comes to my digital PR today, I ONLY use Source Magnets.
And once you learn how to create a Source Magnet, you’ll finally have a reliable approach that you can use to get press for your business. (I’ll show you how. Keep reading…)
Secret #2: Get Press By Giving Journalists What They Want In 2021
In the past, I’d try to get the press to cover my business with tactics like “press kits” and “corporate messaging plans”.
Or I’d cold email reporters with a quote they could use in one of their articles.
And whenever I’d send this kind of stuff to journalists?
Crickets.
After a few months of getting ignored, I signed up for a piece of “enterprise PR software”. For whatever reason, I thought that this fancy tool would finally get me the press coverage that I wanted.
Spoiler alert: that didn’t work either.
It was super frustrating.
Today, I know why. No journalist in their right mind is going to cover your business because of a press kit. Or the fact that you found their contact info in some tool.
Instead of outdated tactics, to get press today, you need to give journalists what they want.
In fact, I just saw the results of a survey that asked journalists at major media outlets about the pitches they receive. Specifically, the survey asked them about the type of pitches that actually lead to news coverage.
And 93% said that they happily cover pitches that include “relevant content”. 93%!
And the #2 thing that journalists wanted to see? “Exclusive research”.

(Note that 0% said “publicity stunts” or “fancy press kits”. That’s because those things DON’T MATTER)
Which is where Source Magnets comes into play. Source Magnets are designed from the ground up to be the type of “relevant content” that journalists want to see. In fact, you’re actually creating your Source Magnet FOR journalists.
Plus, Source Magnets include lots and lots of exclusive research that journalists can use in their stories.
In short: Source Magnets are EXACTLY what journalists want to cover. So when you send your pitch, you’ll find that journalists are suddenly super receptive to it.
In fact, once I started pitching Source Magnets, everything changed.
Instead of getting ignored, I got friendly replies from top-tier journalists.
And my pitches directly led to coverage in major media outlets, including Vox, Entrepreneur, Inc, The Globe and Mail, Forbes, and Success Magazine.
Secret #3: Turn Source Magnet Production Into a Scalable System
Like I mentioned earlier, my first few Source Magnets were blockbuster hits.
And for the first time, I started to get mentions and features on major publications, like Fast Company and The Next Web.
There was only one problem:
I didn’t know how to scale this approach.
Heck, I didn’t even know if it was POSSIBLE to scale.
At the time, my team and I would spend literally months on a single Source Magnet: Brainstorming topic ideas. Collecting data. Analyzing data. Writing up reports. Making charts. Crafting pitches. And more.
In fact, at one point, we literally went an entire year between Source Magnets. That’s how much time and effort they used to take.
One day, I decided to switch things up. Instead of spending months on one Source Magnet (and getting super stressed out), we’d try a smaller, simpler version.
And it worked! That “simple” version was wrapped up within a few weeks. And led to literally hundreds of mentions and links on industry blogs and news sites.

Since then, my approach to Source Magnets has completely changed.
Instead of working my fingers to the bone for months, I now work smarter, not harder. And I’ve slowly-but-surely uncovered the real levers that lead to press coverage. Now that I’ve found those levers, I can reliably ship winning Source Magnets with a fraction of the effort that I was using before.
And I’ve scaled this whole thing up. Instead of one Source Magnet per year, we put out at least seven. And I’m aiming to ramp that up to 12-15 source magnets this year.
Because once you know how to create Source Magnets — and scale them — you have a repeatable system that you can use to get press every single month. On demand.
Cracking the code on successful PR
Over the last 5 years, I’ve run dozens of successful PR campaigns.
Each one of those campaigns taught me a lot. On each one I’d test something new — a new format, a new outreach tactic, a new internal process.
And after dozens of launches under my belt, the breakthroughs start to add up.
Today, I’ve boiled our PR campaigns down to a super simple, reliable, tested, scalable system. One that anyone can use to get press coverage for their business.
This is how getting press coverage SHOULD work
When I was starting out, I would have killed for a course that showed me how to reliably get press coverage for my business.
One that gave me:
#1: A Proven System
A street-tested approach for getting press mentions and features on top-tier news sites and industry blogs. A system that got results no matter what kind of business I was in. And one that held my hand through every single step of the process.
#2: Actionable Techniques and Strategies
Proven strategies that I could use to get “quick wins” within days. Strategies that were detailed and easy to follow.
That way, all I needed to do to get press coverage was execute the steps laid out in front of me.
#3: Expert Guidance
Answers to all my questions before I had to ask them. How do I create something that will get news sites to write about my business? How do I find journalists that will cover me? What do I include (and not include) in my pitch? How do I outsource this system… and scale it up?
Case studies, real-life examples, and checklists for everything. I never need to start from scratch again. I’ll always have helpful templates, scripts, examples, and detailed worksheets I can refer to.
#4: A System That Scales
Material that scales with me as I grow. For example, specific strategies that I can use to get my first mention in the press — along with advanced techniques to get 10, 20, or even 100 major media mentions and features each month.
The good news is, I’ve included every step of this system in a new course that will show you how to build your own PR machine.
My complete step-by-step PR system
All of the templates, tools, strategies and the full set of beginning-to-advanced PR tactics
All of the strategies I use to get press coverage for my business
How to start from scratch — or scale up your PR efforts — in record time
Plus extensive case studies, detailed teardowns and more
All of it packaged together in my all-new flagship course.
Introducing Get Press Every Month

Join Get Press Every Month today. Give me 8 weeks, and I’ll show you how to create newsworthy content pieces, find relevant journalists, send pitches, and launch successful PR campaigns from scratch.
In other words: I’m going to give you the exact strategies, frameworks, tactics, templates, and benchmarks that we use to get on-demand press coverage.
So whether you’re completely new to PR … or you want to get even more press coverage for your online business, I’ll show you exactly how to do it.
How Get Press Every Month Works
Get Press Every Month walks you through my step-by-step system for getting press coverage in record time.

Each week you’ll get video lessons, accompanied by worksheets, audio transcripts, and other step-by-step instructions that show you exactly what to do and how to do it.

No fluff, filler or BS — just the simple, proven steps and systems we’ve used to generate hundreds and hundreds of press features and mentions on sites like Inc, Fast Company, Entrepreneur, U.S. News & World Report, Success Magazine, Vox, Forbes, Fox News, The Next Web, HuffPost, The Today Show, TechCrunch, and dozens more.
To create the material in Get Press Every Month, I broke down every single step my team and I use for choosing topics, finding data, writing, editing, promoting, pitching journalists, and lots more. My team and I also analyzed the dozens of PR campaigns that we’ve run over the last 5 years.
And finally, we pulled together what worked, and distilled it all into a repeatable, step-by-step blueprint.
Let me walk you through everything you’ll learn inside the core Get Press Every Month training.

MODULE 1
The Simple Way to Get Press Coverage For Your Business

What you’ll learn:
My #1 strategy for getting press that’s working GREAT right now (this is the same process I used to get links and mentions in Vox, Forbes, Fox News and HuffPost. And I still use it today)
How to find topics that journalists in your industry will WANT to write about and cover
The biggest mistake that people new to public relations make (this is a mistake I made myself when I was first starting out. And I see lots of people make the same critical mistake today)
Inside my exact step-by-step process for developing newsworthy content that reporters will be tripping over themselves to write about
In a “boring” niche? No problem! I show you a simple way to create newsworthy PR campaigns in any niche
How “The Curated Report” helps your business stand out from the pack. And get major media coverage
How to get industry-leading blogs to regularly cover your business
A list of advanced PR strategies that you can use to get press FAST (you won’t find these anywhere else)

MODULE 2
Create Your Newsworthy Hook

What you’ll learn:
The exact system that I use to develop newsworthy topics that lead to press coverage and links
How to quickly create and publish “Niche Surveys” — one of the fastest ways to get press coverage that I’ve discovered (which is why we use them all the time)
The 5 core strategies that I use to get my business covered on major media outlets (and authoritative blogs)
How “Source Magnet Alliances” helped me 2x the results of my PR campaigns
The #1 most important thing you need to do if you want press coverage in 2021 (getting this right can lead to near-instant coverage)
Our super detailed PR campaign checklist for making sure every campaign is complete and compelling
Field report: inside our most successful PR campaign to date (including all the behind-the-scenes numbers, details, and more)
Why most PR campaigns flop — and the specific steps I take to make sure that ours get results

MODULE 3
Launch Your Campaign

What you’ll learn:
Advanced tips on launching your campaign the right way (including the exact process that we use to get coverage on Day 1)
The step-by-step system I use to find, collect and analyze data that industry blogs and news sites will happily cover
Detailed teardowns of my all-time most successful (and least successful) PR campaigns to date
How to create hooks and visuals that lead to “bonus” press and blog coverage
How to “spy” on your competition and uncover untapped newsworthy ideas and angles
“Featured Stats:” the simple approach for creating a hook that will stand out to busy bloggers and journalists
How “The ODT Formula” significantly boosts the odds that top-tier news sites will cover your campaign
Inside a campaign that led to 23.9k total backlinks to date. And brought in 33,968 targeted visitors in its first week

MODULE 4
Advanced PR Strategies

What you’ll learn:
How to get in touch with journalists that are “out of your league” – and how to convince them to feature your business in their stories
The truth about press releases: they can still work. But you need to completely flip the script on how you write and share them. I show you how
How to use “The Commentary Technique” to add instant credibility to your campaigns (no one is using this powerful strategy right now!)
The simple approach you can use to get influencers in your space to write about your site (this works great even if you have zero audience)
How to leverage “Strategic Social Posts” to get your campaign in front of the exact people you want
How “The Data-Driven Press Release” leads to legit coverage on industry blogs (including several real life examples)
Behind-the-scenes insights from a campaign that led directly to a massive feature on the Hubspot blog
The exact template that I use to pitch journalists and news editors

MODULE 5
How to Scale This Entire Process

What you’ll learn:
How I scaled up from one PR campaign per year to eight (plus, how I plan to scale up even more in 2021)
Why “Stats Pages” keep the links and mentions rolling in months or years after a PR campaign
How to outsource this entire process, including who to hire and where to hire them
The specific formula that I use to quickly develop and launch successful PR campaigns (this is the #1 thing that’s helped me scale up)
How I combine PR and SEO to rank for insanely competitive keywords
Specific, actionable strategies that work
This program gives you the high-level frameworks and systems, then digs into the “tell me exactly what to do” details so that you can easily apply these strategies to your business:
Exactly how to pitch journalists the right way (hint: most people mess this up)
5 “quick wins” you can use to quickly get press coverage for your business
How to personalize PR outreach emails… including lots of real life examples
An easy tactic you can use to get more press coverage and mentions
How to publish content that makes people see YOU as an expert in your field
How to find new, untapped topics that other companies in your space don’t know about yet
The 7 promotional strategies I’ve personally used – and continue to use – to get press coverage every single month on demand
How “Content Partnerships” got a brand new blog featured on Inc.com and HubSpot
Advanced public relations promotional tactics that you can implement right away
How to outline, write and send journalist pitches that convert
And much, much more…
The Complete System for Getting Press Coverage On Demand
Each module in Get Press Every Month comes with a set of Advanced Training Resources, packed with advanced strategies, detailed field reports, our internal processes (SOPs), worksheets, checklists, and more.
You won’t find this material anywhere else.

Backlinko Insider: How To Create a Successful PR Campaign From Scratch
Public relations doesn’t have to be hard. It really doesn’t. That is, if you know what to do and how to do it.
Enter: this advanced lesson. In this lesson you’ll see the exact tactics I use to plan, create and launch super successful PR campaigns.

Field Report: Inside One of Our Best-Performing Campaigns
Get an inside look into one of our most successful PR campaigns to date. This campaign led to coverage on TechCrunch, Inc and Entrepreneur. Not to mention links from authority marketing blogs, like Moz, Intercom and Campaign Monitor.
And in this exclusive video you’ll see all of the behind-the-scenes insights, numbers and specific steps.

Advanced Journalist Outreach Tactics
Pitching journalists can be hard, intimidating and frustrating. In fact, my first attempts at reaching out to journalists flat out didn’t work. That’s largely because I was using outreach strategies that don’t work in the news world.
Today, I know that PR has a ton of unspoken rules and guidelines that most people don’t know about. And in this in-depth video I share everything you need to know about reaching out to journalists and reporters.

“The Data-Driven Press Release” Template
The traditional press release is dead. But that doesn’t mean that press releases don’t work anymore. They do (in fact, a recent survey found that 90% of journalists state that they use press releases to help them write stories).
And this template will show you exactly how to outline, write, edit and refine what’s known as a “Data-Driven Press Release”. Which is my go-to press release format right now.
No joke: the director of a leading PR distribution site told me that she shows one of my releases to other businesses as an example of the types of press releases that are working right now.

Backlinko Insider: How I Identify Winning PR Campaign Topics
From running dozens of PR campaigns over the last 5 years, I’ve developed a sixth sense about what types of content journalists want to see. And a big chunk of a campaigns’ success or failure comes down to choosing the right topic. Here you’ll see the full collection of strategies that I use to find winning PR campaign topics in advance.

How I Combine PR and SEO to Rank for Competitive Keywords
In this exclusive resource you’ll see how I combine PR and SEO to rank on the first page of Google for some of the most competitive keywords on the planet, like “keyword research”, “link building” and “on-page SEO”.

PR Pitch Teardowns
See real life examples of actual outreach pitches. Including line-by-line breakdowns of what worked, what didn’t, and simple ways they could be improved.

Field Report: How a Brand New Blog Got 100+ Backlinks, 1,000+ Social Shares and 5,311 Visitors from ONE PR Campaign
In this field report you’ll see how one of my students got super impressive results from a single PR campaign using the GPEM system.
The best part? This student had literally zero audience to speak of when his campaign went live. And in this exclusive field report you’ll see exactly how this student did it. Including super specific tactics, examples…. literally everything he used for that super successful campaign.
Simple, step-by-step guidance: Workbooks, Checklists and Worksheets
Also included in Get Press Every Month is a set of highly-detailed, workbooks, checklists and worksheets.

These handy PDFs walk you through all the critical steps in creating and launching a PR campaign from scratch.
I recommend using these as you go through the training to make sure you’re on the right track.
(With these checklists, you don’t have to worry about making everything perfect. When you follow a proven process, you don’t have to be perfect and you don’t have to wonder “what do I do next?”. Just follow the steps and you’re set.)
Lifetime Access and Updates
Your enrollment in GPEM comes with lifetime access to the course material.
That way you can take a break from the material if you happen to get super busy. Interruptions happen, and your Get Press Every Month course will ALWAYS be here for you when you’re ready.
This lifetime access also includes all future updates and upgrades at no extra charge. Even though Get Press Every Month is brand new, I’m constantly updating and upgrading the course material based on what I learn from my own experiments and field tests.
And as a charter member of Get Press Every Month, you get access to these updates at no extra charge. This is my way of ensuring that this training remains an excellent long-term investment for you and your business.
Plus, When You Enroll Today, You Get 30 Days of Unlimited Consulting Directly With Me
Your enrollment comes with 30 days of unlimited consulting (via email) directly with me. Yes, you read that right: for this first enrollment of Get Press Every Month I’m offering direct access to me for a full month.
If you have questions about the course material, PR, outreach, content or anything else, shoot me an email and you’ll get a thorough reply directly from me.
Right now there’s no way to hire me for consulting (someone recently offered me $3k/hour for SEO consulting. I said NO).
But as a Get Press Every Month Complete student, you get direct access to me for 30 days.
Is Get Press Every Month Right For You?
The Get Press Every Month program isn’t for everyone. Personally, I would rather work with a small group of hard-working action takers than a bunch of people on the lookout for a “magic button” that will make them instantly successful.
Get Press Every Month Is NOT For You If…
You don’t have an online business yet (Get Press Every Month isn’t for newbies. It’s an advanced marketing course designed for seasoned business owners)
You’re looking for a “magical success button” that will instantly bring in a million dollars…without putting in the work (spoiler alert: that button doesn’t exist). Yes, this course will hand you a roadmap that will save you countless hours of trial and error. But you need to be willing to put in the work.
You’re not willing to make changes or listen to advice. The Get Press Every Month system is very different than most other approaches you’ve probably seen before. So it’s important that you come in with an open mind.
Get Press Every Month IS For You If…
You already have an online business and you’re ready to start getting press coverage.
You’re looking for a step-by-step system that you can use to get features on media outlets like The New York Times, Inc, and Forbes.
You’re someone with a “bias towards action” that implements what they learn.
You understand that, while results can certainly come fast, PR takes work.

Frequently Asked Questions About Get Press Every Month
Have a question about Get Press Every Month? I answer the most common questions below. And if you have a question that I didn’t cover, feel free to contact our support team at support@backlinko.com.
Q: “What is Get Press Every Month, and how does it work?”
Get Press Every Month is an 8-week training program that walks you through exactly how to get press coverage in record time. Each week, I’ll add new material inside your member’s area. This material consists of video lessons, downloadable worksheets, and bonus material that’s designed to help you “Get Press Every Month”.
You have lifetime access to all of the training material, so you can either go through the content as I release it, or you can slow things down and go at your own pace.
Q: “Is the training live? Or do I need to show up at a particular time?”
You do not need to show up anywhere live. I designed the Get Press Every Month program so that you can go completely at your own pace. So if you’re not available on Day 1 you won’t miss anything.
100% of the course materials are pre-recorded and available in your member’s area anytime you want to access them. And because you have lifetime access to the course materials, you can go at your own pace (or review any part of the course again).
Q: “This isn’t a great time for me. I’m really busy…”
Get Press Every Month is built for busy online business owners. The course, like our PR system, is focused and effective. In other words, Get Press Every Month will save you time working your marketing.
Plus, with video, audio, and transcripts included, you can review the material on your own terms.
Q: “How long does the course take to complete?”
There’s no time limit. The course is designed to take about 8 weeks to complete, but you can take as much time as you like.
Q: “When do I get access to the course?”
As soon as you join, you’ll get access to the first module and the first batch of Advanced Training Resources. This includes a lot of material. Over the next 7 weeks, you’ll receive the next 4 modules and bonus trainings.
Q: “I’m ready to sign up. Can I try out Get Press Every Month Standard now…And upgrade later?”
Yes! You can upgrade or downgrade between plans at any time.
So sign up for the plan that seems like the best fit for you today.
If at any time down the road you feel that you want to upgrade, just send an email to support and we will get you all set up (you’d just need to pay the difference between the two plans). Simple.
Q: “There are lots of books and courses out there on public relations. What’s different about Get Press Every Month?”
I’ve personally read dozens of books and taken dozens of courses on digital PR, media relations, journalist outreach, and more.
After testing out EVERYTHING and documenting what worked the best — I wanted to show you the actual process of getting press coverage in record time.
The truth is, most of the courses I’ve seen focus on a single tactic that stops working after a few weeks. While there’s a place for some of these tactics, you don’t need any of these things to get the press to cover your business.
From struggling with PR to getting featured on Inc, Fast Company, Entrepreneur, U.S. News & World Report, Success Magazine, Vox, Forbes, Fox News, The Next Web, HuffPost, The Today Show, TechCrunch, and dozens of other major news sites, I’ve seen it all.
Which is why today I ignore most of the tactics that I come across. And I built my own system instead. That proprietary system is what you’ll find in Get Press Every Month — and nowhere else.
So, this isn’t some random course that I want you to “beta test” for me. It’s a system that has been refined for 5 years. And it’s now available for the first time ever.
When It Comes to Getting Press Coverage For Your Business, You Have Options:
Option #1: Figure It All Out On Your Own
You could certainly learn this on your own. I mean, it’s possible to put the pieces together from random blog posts and YouTube videos. But that would take YEARS. (If you’re lucky enough to make sense of the mountain of conflicting information out there).
After all, it took me over five years of tireless experimentation before I had a step-by-step plan in place.
As I’m sure you’ve seen firsthand, the advice you come across online is often conflicting, confusing, and more often than not, flat out wrong.
How do you know what’s legit? And what’s some random person’s opinion? It’s impossible to know.
I’ve already done all the hard work for you. I’ve run countless experiments over the last 5+ years.
I’ve come out the other side with a system that really works. And I packaged my system into a proven, 8-week training program that anyone can follow.
Option #2: Hire a PR Firm
There are some excellent PR firms out there. Unfortunately, most PR agencies make lofty promises. But deliver nothing. The issue is: How do you tell the difference? What if you don’t get results? Unfortunately, very few PR firms offer any sort of guarantee.
Like I shared with you earlier, I tried hiring a PR firm back in the day. And it was a complete waste of time, money and energy. I’m not alone. When I talk to other business owners about their experience with PR firms, they all say the same thing: “Avoid PR firms at all costs. They rarely deliver any tangible results.”
Option #3: Rely on Luck
Lots of people think PR is like the lottery: that a few lucky people win. Fortunately, that’s not the case. PR can be learned. And more important than that, you can get press for your business essentially on-demand. That is, if you follow the right system.
And once you have access to a proven, step-by-step action plan, you don’t need luck. Just follow the steps and you’re good to go.
Option #4: Follow a Proven, Step-By-Step Blueprint
When I was starting out, I would have killed for a step-by-step program like Get Press Every Month.
A program that took out all of the guesswork when it came to choosing topics, finding journalists, crafting pitches, writing press releases, pitching to news outlets, promoting PR campaigns, and scaling my PR machine.
In other words: I would have moved mountains for a program that removed all of the guesswork and showed me exactly what to do.
And this is your opportunity to get access to a proven, step-by-step system that will show you exactly how to get press coverage in record time.

An Unbeatable Guarantee: Try Get Press Every Month for a full 30-days, 100% risk-free
Your investment in this program is backed by a 100% risk-free guarantee.
So if you think Get Press Every Month might be the right investment for you, don’t be afraid to enroll today.
If you’re not blown away by the program, just send an email to support@backlinko.com by day 30, and my team will quickly and promptly refund your entire payment. It’s that simple.
We’ve packed a lot into Get Press Every Month. Which is why I want to give you a full month to go through everything, test out the strategies, and make sure this is really working for you.
So, join Get Press Every Month today, and I’ll show you exactly how to get press for your business.
I’m confident in the Get Press Every Month system. I’ve seen it work firsthand in several different industries.
That’s why I’m happy to offer this 100% risk-free guarantee.
Which Get Press Every Month Membership Level Is Right For You?
There are two different membership levels: Get Press Every Month Complete and Get Press Every Month Standard.
Which membership level is right for you?
Here are the details:
Get Press Every Month Complete

Join today, and you’ll get the Get Press Every Month course, 30 days of consulting, behind-the-scenes case studies, detailed teardowns, and more.
Plus, you’ll get access to Backlinko Insider Sessions, over-the-shoulder training tutorials and exclusive swipe files.
Here’s what you get:
Unlimited Consulting With Brian Dean: That’s right. 30 days of email-based consulting directly with me.
Backlinko Insider Sessions: Get access to never-before-seen material from “behind the scenes” at Backlinko.
Over-The-Shoulder Tutorials: Watch me live as I execute the most important techniques from the course.
Never-Before-Shared Templates, Worksheets and Checklists: Each module of the course comes with a full set of handy guides and resources to make implementing the material fast and easy.
Real-Life Case Studies: I share real numbers (and lessons) from our most successful PR campaigns.
Swipe Files: We included a hand-picked collection of behind the scenes material that you can use to study, reference, and use for inspiration.
Proven Templates: Never get “blank page syndrome” again. Our proven templates make launching PR campaigns a cinch.
Detailed Teardowns: This is a full analysis of several different PR campaigns. Plus, in-depth critiques from different industries so you can see what works, what doesn’t, and what to apply to your business to accelerate your growth.
The Complete Get Press Every Month Training Course: This includes full access to all of the training materials (including downloadable videos, worksheets, and audio files).
Lifetime Updates: Future updates and upgrades at no extra charge to you.
Now it’s time to choose the best payment option for you:
12 Monthly Payments of $297
(That’s $9.76 per day)
Credit cards
Save $567 — Pay In Full
If you have any questions, email us at support@backlinko.com. We’re happy to help.
Get Press Every Month Standard

Join today, and you’ll get the Get Press Every Month course, detailed teardowns, and more.
Here’s what you won’t get:
Unlimited Consulting With Brian Dean: That’s right. 30 days of email-based consulting directly with me.
Backlinko Insider Sessions: Get access to never-before-seen material from “behind the scenes” at Backlinko.
Over-The-Shoulder Tutorials: Watch me live as I execute the most important techniques from the course.
Here’s what you get:
Never-Before-Shared Templates, Worksheets and Checklists: Each module of the course comes with a full set of handy guides and resources to make implementing the material fast and easy.
Real-Life Case Studies: I share real numbers (and lessons) from our most successful blog posts, content promotion campaigns and product launches.
Swipe Files: We included a hand-picked collection of posts and launches that you can use to study, reference, and use for inspiration.
Proven Templates: Never get “blank page syndrome” again. Our proven templates make writing world-class blog content a cinch.
Detailed Teardowns: This is a full analysis of several different content and promotional campaigns. Plus, in-depth copy and design critiques from different industries so you can see what works, what doesn’t, and what to apply to your blog to accelerate your growth.
The Complete Get Press Every Month Training Course: This includes full access to all of the training materials (including downloadable videos, worksheets, and audio files).
Lifetime Updates: Future updates and upgrades at no extra charge to you.
Now it’s time to choose the best payment option for you:
12 Monthly Payments of $197
(That’s $6.47 per day)
Credit cards
Save $477 — Pay In Full
If you have any questions, email us at support@backlinko.com. We’re happy to help.
Enrollment for Get Press Every Month Is Now Open… But We’re Closing Soon
Enrollment for the Get Press Every Month course closes Friday, January 29th, at 11:59PM Pacific.
This enrollment deadline isn’t some scarcity marketing tactic. The bulk of the course starts on Monday. So we need to get everyone enrolled before then.
Once registration closes I don’t plan on opening it up again in the near future.
If and when I do, I plan on adding new features and bonuses, and the price will go up accordingly.
But as a charter member of Get Press Every Month, not only do you get instant access to the course, but you’ll get lifetime upgrades at no additional cost to you.
That way, when I add more material and features to the course (which I plan on), you get everything I add without having to pay one extra cent.
Just One Final Reminder…
If you’re reading this it’s clear that you understand that a single successful PR campaign can be a game changer for you and your business.
(In fact, like I shared with you earlier, my FIRST successful PR campaign put my business on an upward trajectory that’s still going today)
You already know that press coverage leads to target traffic, authority backlinks, high-converting leads, and paying customers. Every single month like clockwork.
So what’s stopping you from getting links and mentions from major media outlets?
Well, if you’re like most people, it’s probably because you don’t know where to start. And you don’t have a plan.
Maybe you already have some experience with PR. Or are completely new to it.
Either way, to succeed with PR (like anything in life), you need a plan to follow.
Otherwise, you have to put the pieces together yourself from random blog posts. Which is technically possible. The problem is: IF you are somehow able to figure this out on your own, you’re going to waste hundreds of hours along the way. Those are hours you could spend getting links and mentions from sites like U.S. News & World Report, Inc, Fast Company and TechCrunch.
When you have a plan, everything changes. Instead of wasting countless months on trial and error, just follow the steps laid out for you. And you’re SET.
Well, that’s exactly what you get when you try Get Press Every Month today: a proven, step-by-step blueprint that you can use to get links and mentions from news sites every single month.
And if you’re still on the fence, remember this:
Your Get Press Every Month enrollment provides you with lifetime access to the course material. That means you can go at your own pace. And with my 30-day risk-free guarantee, you have absolutely nothing to lose by giving it a shot today.
So if you’re serious about getting press coverage for your business, it’s time to enroll in Get Press Every Month today.

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