Marketing Customer Segmentation
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Author: Doug Ladd
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Learn how to group your customers into market snts to better understand what they really want.
In this course, instructor Doug Ladd explains the basics of customer sntation and covers a variety of sntation techniques. He describes sntation based on geography, demographics, culture, behavior, psychographics, and the benefits your customers seek. He also shows where to look for this information, how to analyze it, and how to use sntation data and analysis to develop model customer personas that can help in product development, service level planning, and more.
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