Simplilearn – Digital Marketing Certification Training
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Digital Marketing Certified Associate Certification Training

The Digital Marketing Certified Associate (DMCA) course is designed to help you master the essential disciplines in digital marketing, including search engine optimization (SEO), social media, pay-per-click (PPC), conversion optimization, web analytics, content marketing, email and mobile marketing. Digital marketing is one of the world’s fastest growing disciplines, and this certification will raise your value in the marketplace and prepare you for a career in digital marketing.

Key features
53 hours of instructor-led training
40+ hours of self-paced video
Instructor-led online project mentoring sessions
Instructor “Dream Team” of silicon valley authors
Preparation for OMCA, Google Ads, Google Analytics, Facebook, and YouTube exams
10 rounds of simulations to practice SEO, SEM, website conversion rate optimization, web analytics and email marketing

Course description
What are the course objectives?
Whether you’re looking for a new career in digital marketing or just wish to add digital to your existing skillset, the DMCA course will prepare you to become a complete digital marketer and make you industry ready on day one. You will acquire the right skills through extensive hands-on practice on a wide range of simulations and projects that will enable you to launch and execute your own digital marketing campaigns. We’ll train you on the latest digital marketing tools, show you how they work and how to gain insights that will help clarify your strategy.
The DMCA course will prepare you for the most sought-after certification exams such as OMCA (OMCP), Facebook Marketing, YouTube Marketing, Google Ads, Google Analytics, and Twitter Marketing.

What skills will you learn?
This course will enable you to:
Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation and digital marketing strategy
Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
Learn how to formulate, plan, and execute effective digital marketing strategies with the right channel mix in our digital marketing strategy module
Become an expert in Twitter advertising-we developed the Twitter advertising module in this course in partnership with Twitter
Create the right marketing messages tailored for the right audiences
Prepare for top digital marketing certification exams such as OMCA, Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing certifications

Who is eligible to take this Digital marketing course?
The Digital Marketing Certified Associate course is ideal for any business professional, marketing consultant or student

What are the projects and tools included in the course?
Digital marketing training is incomplete without practical learning. In this course, you will work on four live projects of 10 hours each that will provide you hands-on digital marketing experience. The projects will put you in charge of a website, and you’ll use various digital marketing tools to execute your digital marketing strategy.

What are the Mimic Pro simulations included in the course?
The Mimic Pro simulations included in our course provide you with the opportunity to step into the shoes of the digital marketing manager of an e-commerce company. The simulations, powered by real-world Google data, will enable you to run digital marketing experiments, create virtual search engine marketing campaigns, conceptualize landing pages, email campaigns, and perform a variety of other marketing tasks using virtual money.
Exam & certification
How will I become a Digital Marketing Certified Associate?

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